When it comes to SEO, keywords are everything. The right keywords can make or break your SEO efforts, so it’s important to choose them carefully. Here are three key considerations to keep in mind when evaluating keywords for your SEO strategy:
1. Search Volume
The first thing you want to consider when evaluating keywords is search volume. This is the number of times people are searching for a particular keyword or phrase.
The higher the search volume, the more opportunities you have to drive traffic to your website. However, you also want to be careful not to target keywords that are too popular. If you’re a small business, you’re unlikely to rank for a keyword like “shoes” unless you have a very strong SEO strategy.
2. Relevance
The first and most important consideration is relevance. Your keywords must be relevant to your business, products, or services. If you’re a local business, you’ll want to include location-based keywords. For example, a pizzeria in New York City might want to target keywords like “pizza NYC” or “pizza delivery Manhattan.”
3. Competition
Finally, you want to consider the level of competition for the keywords you’re targeting. If you’re a small business, you’re likely to have more success targeting long-tail keywords (keywords that are more specific and have less competition) than short-tail keywords (keywords that are more general and have more competition).
To sum up, when evaluating keywords for your SEO strategy, you want to consider search volume, relevance, and competition. By keeping these three factors in mind, you can choose the right keywords to help your content rank higher in SERPs and drive more traffic to your website.